Defining Your Persona
Your content development journey needs to start by thinking of who your end customer is in detail. You want to think about a specific client or segment of your clients so you can get specific about their needs, challenges, and desires.
Ready to Define Your Persona?
Let's get started defining your Target Audience Persona. With your customer in mind, answer these 14 questions with what first comes to mind. We'll get into greater detail later!
Helpful Tips
Here's a few insights to guide you as you provide your Target Audience Persona information.
- Don't overthink it! The things that come to your mind first are usually the most valuable. Most folks take 15-20 minutes with great, informative answers.
- Don't worry about getting the answer perfect, we'll come back and revisit things that may need additional direction.
- The answer boxes... So be as detailed and descriptive as you like! If you have some content on your website or from business docs you'd like to add, copy/paste is supported!